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Pinterest For Business

Everything You Need to Know

What is Pinterest?

Pinterest is a platform that allows users to share and save content to virtual collections called pinboards (also referred to as simply "boards"). The social network has both a website and a mobile app, and was launched in 2010 by co-founders Ben Silbermann, Evan Sharp and Paul Sciarra. Initially, the website was available only in a closed beta model, and users could join only by invitation until August 2012, when Pinterest opened to the public.

Rich Pins

Rich Pins are a special type of Pinterest pin that make using the platform more straightforward and seamless.

  • Place pins: Place pins are a special kind of rich pin that allows users to create a map with the content they share. 
  • Article pins: Just because Pinterest is highly visual in nature, doesn't mean it's not a good place to share written content. 
  • Product pins: Product pins make shopping via Pinterest a lot easier. 
  • Recipe pins: Pinterest is already a huge hub for foodies, and you can find just about any recipe imaginable on the site. 
  • App pins: Pinterest's newest addition to the rich-pins family allows you to share and download apps directly from the platform. Currently, app pins only work in the United States, and with iOS apps.

Interacting with other Pinterest users

Pinterest is, unlike other social networks, much more about saving and sharing content than it is about interacting with other users.

  • Likes: Liking a pin is the easiest way to interact with another Pinterest user (and save a pin for later, if you don't have time to pin it right away). 
  • Comments: You can also add comments to other users' pins. To do so, click on the pin you want to comment on. 
  • Sending pins: You can also send pins you want to share with other users (or non-Pinterest users, even) by hovering over pins and clicking the send button. 
  • Tagging users: Just like on Twitter, you can tag users using the @ symbol on Pinterest. 
  • Messages: You can also send private messages to other Pinterest users by clicking the Messages option in the notifications box at the top of the page.

Source: businessnewsdaily

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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