The Meaning Of Your Words Language has a powerful influence over people and their behaviour. This is especially true in the fields of marketing and advertising. The choice of language to convey specific messages with the intention of influencing people is vitally important.

To Mobile Marketing Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. We’re willing to bet that this number is steadily increasing. Why? Because mobile devices are increasingly...

To Attract Customers to Your Store As a small business merchant, you’re challenged with using marketing as effectively as possible in order to attract customers. Creative content like videos, photos, and stories for your website and social media channels can be a great way to connect with customers...

What's the Difference? You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.

Stop Trying While the pursuit of happiness may seem like a reasonable aim, new research shows that making happiness a personal goal will only stand in the way of your achieving it.

Reframe Your Goals Every entrepreneur I know is afraid of failure. It’s human nature. When we go outside of our comfort zone, we feel scared. As entrepreneurs, our ego and identity become so wrapped up in what we are doing, that when things do not go as we expect, we can literally feel like...